Marvel At Our Youtuber Generation
Yesterday evening I was reading The Independent online when I came across a great article about the cool kids of my generation: the Youtubers. What’s remarkable about these people, is that they are making history. Never before has there been teenagers making – for their age – huge sums of money by simply filming their everyday lives and posting those videos up on Youtube. I’m sure that 10 years ago people would have thought it nothing more than a fruitless hobby, perhaps only amusing or entertaining for the vlogger’s friends and family. However, I think what makes them valuable is that as a nation, we feed off of being nosey. We love to scour celebrity magazines and online sites to find out what these people are up to in their day to lives. What they’re wearing, what they’re eating, who they’re dating.
In fact, we even seem to lose sight of who we’re actually obsessing over, because after all, it doesn’t really matter who it is. As long as they are decent to look at and relatively intelligent then we are hooked. And these Youtubers are offering even more than the tabloids. They are offering intimate, candid (ok, there’s a little bit of editing but we’re not talking Vogue-esque photoshopping) looks into their lives as if we are their friends. I should know, I’m not ashamed to admit that I love watching Tanya Burr, Fleur de Force and Zoe‘s Youtube videos. I’m a very nosey person and seeing where they travel and what they like and dislike, for some reason, has great appeal.
Instead of having to go out into the tangible world and forge a career path that could take years to evolve, these forward-thinking individuals are doing it on the net. Whether it be a singing career or a beauty guru, these people my age are doing it all and doing it well and making serious money out of it. From Friday to Sunday just gone, was the third annual VidCon, a gathering of online filmmakers, video stars and around 6000 fans who are making or breaking these stars.
This sold out event proves Youtube’s worth. Instead of the world of celebrity that we have become accustomed to, Youtube, which was only founded a mere seven years ago, has now become the “most powerful organisation in the history of entertainment”. There are now more than a 1000 Youtube ‘partners’ who earn in excess of £64,000 a year from the website.
“It’s the new rock and roll,” says British entrepreneur Justin Gayner, the founder of ChannelFlip, one of the leading online TV companies, which was recently acquired by Rupert Murdoch’s News Corp. “These guys are genuine stars. We look after the fan-mail for four or five of them. They get hundreds of letters a day, containing everything from underwear to chocolate bars. This week, we had post from New Zealand, Japan and India.”